Privacy Policy

1. What we collect

We do not collect your contacts, files, microphone recordings or precise location.

2. Guest play

You can play everything as a guest. Guest progress is stored only on your phone. For online play, the app signs in anonymously with a random ID created for this app install, with no name, email or phone number.

Guest accounts that are not used for 30 days are deleted automatically, with any data stored with them on our servers.

3. Accounts (Google or email)

Creating an account is optional. It keeps your coins, levels and trophies safe if you reinstall the app or change phones. You can:

• Sign in with Google. We receive your Google account's name, email address, profile picture and a Google user ID through Google Firebase Authentication.
• Sign up with email and password. We receive your email address. Your password is handled by Google Firebase Authentication, stored only in hashed form, and never visible to us.

Your game progress, nickname and country are then backed up to Google Firebase Realtime Database under your account. Only you can read your saved progress. We use this only to provide your account; we do not sell it or use it for advertising. You can sign out any time (Profile → Sign out).

4. Online matches and public profile

Online Ludo and online Snakes & Ladders use Google Firebase. During a match, your nickname (for example "Tiger_4821"), your seat, your moves and any quick-chat emojis or preset messages you send are shared with the other players in that match. Match data is deleted shortly after the match ends.

Other players can tap your name to see your public profile: nickname, country, level, profile picture (if you added one), and totals of games played, wins, losses and streaks for Online, Vs Computer, Snakes & Ladders and Levels. No list of individual games is shown.

Chat is limited to preset emojis and messages; there is no free typing. Seats not taken by people are played by computer players.

5. Profile picture

You can choose a profile picture from your gallery or camera. The app opens the camera or gallery only when you ask, and only for the one picture you pick. The picture is shrunk to a small image on your phone and sent to our server, where Google Cloud Vision SafeSearch checks that it contains no nudity or sexual content. Pictures that fail the check are refused. An accepted picture is stored with your public profile so other players can see it.

If the check can't run (for example, you're offline), the picture stays on your phone only until it can be checked. You can remove your picture any time (Profile → tap your picture → Remove picture), and it is deleted with your account.

6. Advertising (Google AdMob)

Ludo Master is free and shows ads through Google AdMob:

• A full-screen ad before and after games, only when your phone is online. Ads never interrupt a game in progress.
• No ads in Ludo Pass & Play or Snakes & Ladders local games (friends on one phone).
• Optional reward videos you can choose to watch for coins or to try an item.
• No banner ads.

To serve and measure ads, the Google Mobile Ads SDK may collect your device's advertising ID, your IP address and approximate location derived from it, device and app information, ad interactions (views, taps) and ad-related diagnostics. This is processed by Google under Google's Privacy Policy and How Google uses information from apps that use its services. We do not receive or store this data ourselves.

7. Analytics and crash reports

We use Google Firebase Analytics to understand how the game is used (for example matches started and finished, levels played, spins used and items unlocked), together with device and app information and an app-instance ID. We use Firebase Crashlytics to receive crash reports (the error, device model, OS and app version, and an installation ID) so we can fix bugs. Neither includes your name, email or phone number.

8. Notifications

If you allow notifications, the app shows up to four reminders a day (daily rewards, free spins, levels). These are planned on your phone. The app may also receive occasional announcements through Firebase Cloud Messaging, which uses a device token created by Google; we do not link it to you.

9. Feedback

If you send feedback from the app, we receive your message, the star rating, your nickname and level, the app version, the platform and your user ID. It is stored in Firebase and forwarded to us by email so we can read it. Please don't include personal details in your message.

10. Who we share data with

We do not sell your personal data. Data is shared only with:

• Other players in your online matches: your nickname, public profile, moves and chat, as described above.
• Google, as our service provider: Firebase (accounts, online play, database, analytics, crash reports, notifications), Cloud Functions and Cloud Vision (picture check), and AdMob (ads). Our Firebase database is hosted in Singapore and our server functions run in India.
• Authorities, if required by law.

If Android backup is turned on for your Google account, Android may back up the game's local progress file to your Google Drive. That backup is private to your account; we have no access to it.

11. Permissions

• Internet: to load ads, play online and sync your account.
• Notifications: reminders, only if you allow them.
• Run at startup: to keep your reminders after the phone restarts.
• Vibrate: haptic feedback while playing.
• Advertising ID: used by the Google Mobile Ads SDK as described above.
• Camera / photos: only when you choose to set a profile picture.

12. Your choices

• Ad consent: in the EEA, UK, Switzerland and other regions where required, the app asks for your consent before personalised ads are shown. You can change your choice any time from the Privacy button on the main menu.
• Advertising ID: reset or delete it in Android Settings → Google → Ads (or Settings → Privacy → Ads).
• Notifications: turn reminders off in Android Settings → Apps → Ludo Master → Notifications.
• Play offline: games played without internet show no ads.
• Reward videos are always optional.

13. Keeping and deleting data

• Your account and its saved progress are kept until you delete them. Delete it in the app (Profile → Delete account), or follow the steps on our delete account page. This permanently deletes your account, saved progress, public profile and profile picture.
• Guest accounts unused for 30 days are deleted automatically.
• Online match data is deleted shortly after each match.
• Progress on your phone stays until you uninstall the app or clear its data (Android Settings → Apps → Ludo Master → Storage → Clear data).
• Feedback: to have feedback you sent deleted, email us (see Contact) with your nickname.
• Data processed by Google for ads, analytics and crash reports is kept under Google's own retention policies.

14. Security

All data sent between the app and our servers is encrypted in transit (HTTPS/TLS). Only you can read your saved progress. Passwords are handled by Google Firebase Authentication and never stored by us in readable form.

15. Children

Ludo Master is not directed at children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has given us personal data, contact us and we will delete it.

16. In-game coins

Coins are a virtual in-game currency earned by playing, daily rewards, the spin wheel, goals or optional reward videos, and spent inside the game on entry fees, quick chat, dice and themes. They cannot be bought with real money, sold, or exchanged for real money or prizes.

17. Changes and contact

If we change this policy, we will update this page and the "Last updated" date above.

Questions or requests about your data: email the developer address shown on the Ludo Master page in the Google Play Store. We reply within 30 days.